by Herman Manson. Quirk will rebrand as Mirum as of today, Tuesday, 1 November 2016.
Quirk has promoted its head of strategy, Gerard du Plessis, to managing director of the Cape Town-based head office. Former MD, James McKay, moves into a new role as group chief operating officer. “Quirk has always prided ourselves on being thought leaders in the digital marketing industry,” says McKay. “Our clients look to us as […]
Paul Binikos has been appointed as managing director of Quirk Johannesburg. He has been in leadership positions at DDB South Africa, Metropolitan Republic and most recently Halo. Binikos relieves acting MD Justin Spratt, who will be focusing his attention on Quirk’s African ambitions but will still play an active role in the stewardship of some […]
by Herman Manson (@marklives) Quirk will retain its operational independence and current management, says agency founder and CEO, Rob Stokes, even after the conclusion of a deal with WPP, which will see the global communications group take a controlling interest in the digital agency. The deal is still subject to regulatory approval.
Global communications group WPP will take a controlling interest in South African marketing agency Quirk, subject to regulatory approval, the two announced today, Tuesday, 6 May 2014. This investment is described as aligning well with WPP’s strategy of developing its services in fast-growing and important markets and sectors, and strengthening its capabilities in digital media. […]
Quirk Founder and CEO, Rob Stokes, won Emerging Entrepreneur at the EY World Entrepreneur Awards, Southern Africa 2013 – presented to an individual who has been identified as building young businesses with high potential. Quirk is a digital agency with offices Cape Town, Johannesburg, Durban and London. It employs 281 people. Other finalists in the […]
Quirk Education, MarkLives and TREND are giving away a mobile marketing course form Quirk Education valued at R6200. The course runs from 7 June to July 26. The course is presented entirely online through the Quirk Education Learning Centre – no travel is required.
You will be awarded with a certificate from Quirk Education at the end of the course should you obtain an overall average of 50% or more across the assignments and research project. You will also receive a virtual badge that you can add to your website, blog or social network. The course is endorsed by the Digital Media and Marketing Association (DMMA). This is a valuable prize – please be sure you have the time to complete this course before you enter!
by Herman Manson (@marklives) Clients are becoming more frustrated with agencies, especially as agencies grow to become corporates with all the inflexibility and structural issues that entails. As client problems require quicker turn-around, greater flexibility and innovation, their agencies are becoming less likely to fulfil these requirements.
Designed to counter these issues are Kathryn Sharfman’s new agency, Fast and Remarkable. Quirk Group backs the agency in which Sharfman is a shareholder.
Fast and Remarkable officially launched October 1st. The agency brings together teams of experienced freelancers under the project management skills of Sharfman. Sharfman’s husband, Las Madurasinghe, with a background in investment banking, is also involved in the business.
The agency is focussing on digital projects and offerings include strategy, production and media. Focus will be on quick turn-around times, essential in the digital environment, as well as top quality (i.e. remarkable) work and pulling together a network of well vetted and deeply skilled individuals.
Digital has a fairly low barrier to entry, Sharfman notes, and Fast & Remarkable is set up so clients can easily access high-level digital skills and experience. It’s that experience which offers agile solutions to client problems, says Sharfman.
Sharfman says the new agency taps into the collaborative work model with its strong focus on people and maximising their individual contributions for the benefit of clients.
by Herman Manson (@marklives) Conn Bertish has been appointed as the new Executive Creative Director of Quirk Cape Town. Bertish is currently the ECD of JWT Cape Town and member of the JWT global creative council.
Bertish started his career as a copywriter at Ogilvy & Mather in 1999 and became a senior copywriter at The Jupiter Drawing Room Cape Town in 2000 before moving to Saatchi & Saatchi as a creative director. He has been with JWT for close to seven years.
James Mckay, Managing Director of Quirk Cape Town, says the agency has been talking to various top creative talent, including Bertish, for close to 18 months. Mckay, who also worked at JWT before joining Quirk and knows Bertish well, says the agency had to bring an ECD on board with a background in strong idea centric campaigns and that Bertish has a great track record in this regard.
Quirk Education and advertising school Red & Yellow have announced they are merging in a move which could have a significant long term impact on the skill sets and quality of trainees entering the advertising industry.
It matches a digital centric, distance-based e-learning outfit focussed on short courses with Red & Yellow’s more traditional curriculum, full time and lecture based approach. It could potentially transform operations at both organisations to the benefit of the advertising industry which faces an increasingly fast paced shift in spend to digital platforms. Digital is at the same time emerging from its silo to integrate into the broader communication mix.
John Cooney, MD at Red & Yellow, says while Quirk Education will be moving into the Red & Yellow building, it is the Red & Yellow shareholders who will be selling to Quirk once certain agreed upon objectives have been met.
The school was founded 20 years ago by Brian Searle-Tripp and Bob Rightford. It offers Graphic Design & Art Direction, Copywriting and Marketing and Communications courses.