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Loeries & Pendoring: Not quite a post-mortem

by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.

The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.

Pendoring Awards promises ever-greater diversity

by Herman Manson (@marklives) This year the Pendoring Awards will yet again be sidelined by the Creative Circle, even as it shares the Creative Week stage with the Loeries. The Loeries remains the only local creative award that counts to the Creative Circle points system, except for their own Ad of the Month of course.

Hermaneutics: A tale of three award ceremonies

by Herman Manson. It’s like inviting Bucks Fizz to MC a champagne & sparkling wine event. I’m of course talking about flying in MC Hammer to MC the Loerie Awards on Sunday evening, or not, as the case might be.

Digital campaign lands Prestige Award at Pendorings

by Herman Manson. Ogilvy Johannesburg walked away with the highest accolade in Afrikaans language advertising, the Pendoring Prestige Award, for its digital driven campaign MK is… for Afrikaans music channel MK.

Pendoring Awards more competitive than ever

by Herman Manson (@marklives) The Pendoring Awards, established in 1994 to promote and award Afrikaans language advertising, is coming to the Cape, one of the two provinces in South Africa where it is spoken by the majority of residents. It’s been warmly embraced by the city and its ad agencies.

The Pendorings have joined Cape Town’s Creative Week and the award ceremony takes place the Friday before the Loerie Award ceremonies (which happens on the Sat & Sun evenings of Sept 22 & 23).

Pendoring General Manager Franette Klerck says the move to Cape Town has reenergised the award show which has been run as a Section 21 (not-for-profit) company since 2010. This year saw over 500 entries – a jump of 40% on 2011. Entries from ad schools increased from 62 to 94 this year while entries from agencies jumped from 283 to 384.

Most categories saw increased entry levels although numbers for Outdoor were disappointing, Klerck admits. Digital entries grew well and, in a departure from judges comments on the crop reviewed in 2011, were commended for a dramatic increase in quality

#AgencyLeaders2019: Most-admired ad agency

2019 MarkLives Agency Leaders Most Admired — Ad Agency

by MarkLives. For 2019, Joe Public United has been voted as most-admired ad agency, with King James Group SA as runner-up, in SA by SA agency execs.

#BigQNarratives: SA adland can’t champion what it doesn’t understand

by MarkLives. Veli Ngubane is our third panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”