Following its recent upgrade, Howzit MSN, the South African version of Microsoft’s MSN portal run by Kagiso Media, is being held up as a template for the successful localisation of the global portal.
Search results for: msn
MSN SA tries to regain traction with upgrade as Nielsen restates stats
MSN has always been the biggest invisible brand in South Africa’s digital content space. The default home page for millions of Internet Explorer users, local Hotmail and Window Live Messenger users have also received significant exposure to the content portal. It had become, according to MSN senior editor Justin Zehmke, little more than a compulsory stop on the way to another online property.
#Transformers: Collaboration for transformation
by Charlie Mathews. Doing something meaningful about the credit crisis is a national priority, which is why it’s great to see Pep Stores innovating by collaborating with a crowd-driven NGO to help pay off consumer debt.
&Innovation, the services-venture company hybrid
by Herman Manson. Nevo Hadas is one of the original digital pioneers of South Africa.
Motive: Using data-driven creative to amplify programmatic
by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
Motive: Does digital brand lift equal ad recall?
by Dee Stephens. Digital brand lift is the exact science of traditional “ad recall”, and is backed with quantifiable, trackable, exploitable data — at your fingertips.
Motive: How mobile and search change retail marketing
by Dee Stephens. It’s all about a brand’s omnipresence and the intent of the searcher/consumer.
2015 Big Reads: The 10 best-read adland stories of 2015
by MarkLive. Find out which were 10 most-read, adland-related stories on MarkLives during 2015!
Ad of the Week: The kung fu fabulosity returns
by Oresti Patricios. The quest for enlightenment continues with Chicken Licken’s new laugh-out-loud ‘kung fooey’ satire from Net#work BBDO and Plank.
#CannesLions: Final winners announced
Cannes Lions Innovation 2015 has announced winners in the Cannes Lions Film, Film Craft, Branded Content & Entertainment and Titanium & Integrated categories along with the presentation of Agency of the Year, Independent Agency of the Year, Holding Company of the Year, Network of the Year, Palme d’Or, Lion of St. Mark, the LionHeart Award and Creative Marketer of the Year.