Loeries 2013: Nice show, great work

by Louise Marsland (@louise_marsland) A conversation I had with Draftfcb group CEO John Dixon at the annual Draft media lunch at The Bungalow, Cape Town, on Sunday afternoon got me thinking about The Loerie Awards and how far it’s come.

I’ve been covering the Loeries since the sequined Sun City days 14 years ago, when then M-Net presenter Michelle McLean changed her outfit more times than she got to hand out a Loerie, all through the chaotic excess of the Margate years to the return of the more-formal glamour of the Cape Town International Convention Centre.

Dixon asked what I thought of the awards Saturday night and my response was: “It was nice; the work was great, though.”

Vodacom loss will affect 10% of Draftfcb revenue, staff

by Herman Manson. John Dixon, the CEO of Draftfcb, says the Vodacom account represented around 10% of group revenue. The agency has just learned that after nearly twenty years it had lost the Vodacom business – its biggest single client.

EXCLUSIVE: Hellocomputer – “we’ll continue to fight the fight from the inside”

Draftfcb acquired independent digital agency Hellocomputer earlier today. MarkLives talks to David Moffat, Managing Director at Hellocomputer, about the future of his agency within the Draftfcb South Africa Group (also see our interview with Draftfcb CEO John Dixon).

MarkLives: Why did you choose Draftfcb as a new corporate parent?
Moffat: Hellocomputer has been approached by most of the leading advertising networks. This possibility resonated with for a number of reasons: it’s an esteemed group with an impressive track record creatively and in terms of business performance, a culture and value structure we subscribe to, enviable clients and a management team we admire. Draftfcb has also demonstrated its belief in digital by investing in its own digital agency Mesh Interactive. We look forward to being part of a group that has built many of South Africa’s most loved brands.

SA agencies look at long-term hybrid office models

Herman Manson looks at the extensive changes to the work environment that will definitively impact how many of SA’s agency staff work.

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