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ABC Analysis Q2 2013: The biggest circulating consumer magazines in SA

The ABC has released circulation statistics for the period April 2013 to June 2013. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!

Total ABC member circulation fell to 6,135,842 from 7,047,759 in the previous corresponding period (and from 6,207,891 in the previous quarter).

Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!

ABC Analysis Q1 2013: The biggest-circulating consumer magazines in SA

The ABC has released circulation statistics for the period January 2013 to March 2013. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!

Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!

Magazines not entertained

On the previous quarter we reported that the ABC figures for music magazine Tempo (from the Huisgenoot brand extension stable) dropped from 62,928 (Q4 2011) to 39,991 (Q4 2012). Well, in Q1 it managed to claim an ABC of exactly 39,991 once again. We smell BS.

Heat fell to 29,422 from 30,193 (but its up on Q4 2012 when it stood at 27,945). People fell to 82,464 from 87,179. TV Plus (Afrikaans) fell to 37,752 from 40,385 and twin title TV Plus (English) declined to 41,594 from 47,140.

Bona fell to 98,267 from 106,981, Drum fell to 121,768 from 138,007, Huisgenoot declined to 285,520 from 298,262 and YOU fell to 165,330 from 181,071 (up from 155,125 in Q4 2012). Reader’s Digest fell to 28,378 from 31,486 for the previous corresponding period. In Q4 2012 it had hit 40,269 – so it’s a bit of a shocker for a title than many have kicked to the curb already.

The Big Issue did very well for itself jumping to 15,074 from 10,651.

Rolling Stone was critised for not publishing its ABC figuires in the last two quarters. They are back in but shows a steady decline – down to 7,155 from 15,889 (total paid: 5,755). This can’t be a sustainable figure surely?

The Red Bulletin slashed circulation to 38,425 from 69,700 (total paid: 19).

ABC Analysis Q4 2012: The biggest-circulating consumer magazines in SA

The ABC has released circulation statistics for the period October 2012 to December 2012. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!

Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!

Not a good quarter for Entertainment & Culture

Music title Huisgenoot Tempo (Quarterly) lost its happy tune by falling from 62,928 total circulation in the previous corresponding reporting to 39,991 in the latest reporting period. heat kept up its decline – will it ever hit bottom? – to 27,945 from 31,753 (and down from 28,316 in Q3 2012). TV Plus (Afrikaans) fell to 37,667 from 41,551 and its English language edition tanked to 41,889 from 48,211. Drum declined to 118,793 from 138,479 and Huisgenoot fell to 270,310 from 283,355. YOU saw a significant decline to 155,125 from 172,403 (and from 162,689 in Q3 2012).

People kept steady at around 85,978.

Bona is up slightly to 97,190 from 95,261. Readers’ Digest climbed to 40,269 from 35,833 (but gave away 7,562 copies for free).

Oh and missing in action: Rolling Stone magazine. Last seen Q2 2012 with a paid for circulation of 3,782.

ABC Analysis Q3 2012: The biggest-circulating consumer magazines in SA

by Herman Manson (@marklives) Last ABC Period: July 2012 to September 2012

The ABC has released circulation statistics for the period AJuly 2012 to September 2012. Here are a couple of numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!

Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!

Biz and Finance

Finweek and the Financial Mail circulation departments seems to have come to a joint decision to longer put out the exact same sales figures. Good on them. FM upped its circulation to 25,065 from 23,649 for the same period last year (total paid: 22,980) while Finweek declined from 21,978 to 25,670 (total paid: 19,359). New entrant Forbes Africa shows an ABC of 18,919 (total paid 9,688). Noseweek took a bit of a tumble to 15,886 from 18,006 – maybe it’s time to hire some fact checkers and halt the decline.

Health not looking healthy

Shape and Pols/Pulse both closed down resulting in circulation figures for the ‘Health’ niche collapsing from 174,116 to 98,912 (or more than 75 000 copies). Shape competitor Women’s Health is categorised by the ABC as falling under Woman’s Magazines. It would have added 57,270 copies to the category.

Entertainment/celeb news is bad news

heat kept its freefall going and collapsed to 28,316 from 34,592. It’s lost about half its circulation since 2005.

Huisgenoot declined to 273,772 from 289,068 (and 281,045 in the ABC period for April 2012 to June 2012). YOU fell to 162,879 from 175,698 and Drum to 115,375 from 130,253. Bona fell to 82,855 from 90,311.