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Section | Marketing

MTN birthday no celebration

MTN has been told off by the Advertising Standards Committee following complaints lodged against a major promo...

Media junkets from hell

Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take ...

Unbalancing the ad industry

Can you have a great job and a great life in the ad industry? Maybe, Mark thinks. By Herman Manson. Reprinted ...

Txt the people

Mobile marketing is in its infancy as it struggles with usability, measurement and education – yet all bets ar...