Warren Moss • Thinking B2B • Column •

Thinking B2B: The future of B2B events

online-learning-e-learning by Tumisu courtesy of Pixabay with SA covid-19 stats 4 Aug 2020 - Media Hack Collective

by Warren Moss. When events are permitted in future, will large-scale ones be the best way to reach B2B audiences and generate sales?

Thinking B2B: B2B marketing in a recession

business-success-winning-chart by PublicDomainPictures courtesy of Pixabay with SA covid-18 stats 12 Jul 2020 - Media Hack Collective

by Warren Moss. Every conversation I have with a CMO or marketing director lately concerns how a B2B business should be looking at marketing its product or service in the face of a recession.

Thinking B2B: B2B marketers are getting CX all wrong

feedback-satisfaction-customer courtesy of Pixabay

by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.

#CoronavirusSA: BC, DC and AC in B2B marketing #thinkingB2B

infographic-funnel-chart-marketing courtesy of Trang Le courtesy of Pixabay with NICD covid-19 stats 20 April 2020

by Warren Moss. As B2B marketers, segmenting recent history like this will help us understand how things have changed.

Thinking B2B: Mediating between sales & marketing

team teamwork together cooperation courtesy of Pixabay.com slider

by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.

Thinking B2B: Fear & loathing in the agency space

egg-hammer-threaten-violence-fear by Steve Buissinne courtesy of Pixabay

by Warren Moss. There’s a real culture of fear among specialist agencies that, if they raise an unpopular point with a client that contradicts the lead agency, they’ll be written out of the strategy.