by Paulo Dias. From the dawn of 2020, it was evident that change was coming to the way we thought of radio and audio marketing.
Category archives: Dear Radio – Paulo Dias
Dear Radio: Reclaim the disclaimer
by Paulo Dias. Let’s kick off with a philosophical question… If a disclaimer is sped up so much that no one can hear it, did you really play a disclaimer?
#CoronavirusSA: Don’t… start a podcast #dearradio
by Paulo Dias. I often get asked for advice on how to start a podcast and, strangely enough, have fielded this request more during this time of isolation.
#CoronavirusSA: Radio locks down but listenership is up
by Paulo Dias. While we’re still in the early days, what could the radio listening landscape look like over lockdown in South Africa?
Dear Radio: Disaster comms, industry layoffs & chasing chickens
by Paulo Dias. Here’s a scan of the news, stories and innovation that caught my eye from radio stations and groups around the world recently.
Dear Radio: Radio without borders, radio on repeat & radio silence
by Paulo Dias. Have you ever, on a random Tuesday morning, wondered what song is playing right now on the biggest station in Vietnam?
Dear Radio: Benefits of DAB+’s unlimited spectrum
by Paulo Dias. A radio station that nails it, Amazon enters the streaming game and an idea that’s too good to be true turns out to be just that…
Dear Radio: Review of Pure Conversations with the Fired 5
by Paulo Dias. I consider myself a major radio nerd and anorak but even I nerdgasmed hard at the Gareth Cliff-led audio-crossover event of recent memory.
Dear Radio: Fresh content could land you in trouble
by Paulo Dias. If a leading presenter can be sacrificed for sparking diverse content, what are youngsters getting into the game thinking right now?