Media Redefined: Media Loeries — in defence o...
by Martin MacGregor. If a brilliant idea is executed, and nobody sees it, is it still brilliant?
Media Redefined: Keeping the algorithm consci...
by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more re...
Media Redefined: “Creative agency makes the s...
by Martin MacGregor (@MartMacG) That’s not my headline. It's the headline of a recent Advertising Age article ...
Media Redefined: Old is definitely the new new
by Martin MacGregor (@MartMacG) In the media-planning world, that old media, TV, has been dead for so long, ri...
Media Redefined: The fallacy of engagement
by Martin MacGregor (@MartMacG) Is the hashtag in fashion or what? It has been building momentum since the lau...
Media Redefined: If you think you’re in media...
by Martin MacGregor (@MartMacG) The word “media”, rather than changing in meaning, seems to have narrowed in d...
Media Redefined: The AR is dead, long live me...
by Martin MacGregor (@MartMacG) Media investment is the largest line item in a marketing budget. Finance and p...