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Covering Africa's changing media, marketing and advertising landscape.

Columns | Media Redefined – Martin MacGregor

by Martin MacGregor. There is only one question that every client should ask its media agency.

by Martin MacGregor. Clickbait. What is really happening here is the dark side of the race for perfect measure...

by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.

by Martin MacGregor. If a brilliant idea is executed, and nobody sees it, is it still brilliant?

by Martin MacGregor. Transactional data is by far the best guide of consumer intent, as no decision is more re...

by Martin MacGregor (@MartMacG) That’s not my headline. It's the headline of a recent Advertising Age article ...

by Martin MacGregor (@MartMacG) In the media-planning world, that old media, TV, has been dead for so long, ri...

by Martin MacGregor (@MartMacG) Is the hashtag in fashion or what? It has been building momentum since the lau...

by Martin MacGregor (@MartMacG) The word “media”, rather than changing in meaning, seems to have narrowed in d...

by Martin MacGregor (@MartMacG) Media investment is the largest line item in a marketing budget. Finance and p...