by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.
Category archives: Masterclass Notes – Johanna McDowell
#CoronavirusSA: Building the prospect pipeline #masterclassnotes
by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass, which had 46 agency participants. [VIDEO]
#CoronavirusSA: Pitching & chemistry in the time of covid-19
by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferencing. How is this working in the agency pitch space?
Masterclass Notes: What marketers want in the new decade
by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Masterclass Notes: Why pitching is back from the dead
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
Masterclass Notes: Pitching, rules of engagement with marketers, agencies
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
Masterclass Notes: Key global trends in advertising & comms industry
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.