by Carey Finn. The latest Digital CX Report suggests SA consumers are budding brand advocates — but retailers need to iron out inefficiencies to ensure better online shopping experiences.
Category archives: Extracts — Books & Research
SA adland faces retrenchments, pay cuts — #coronavirusSA survey
by MarkLives & HaveYouHeard. While trust in company leadership has stayed the same or increased since the start of lockdown; confidence in the company’s future has reduced since March 2020.
Extract: How to Tango with a Tiger — Sarah Ritchie on top 20 frustrations
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
Agencies, marketers’ biz advice for #covid19 #lockdown
by MarkLives & HaveYouHeard. We asked marketers and agency staff what advice they’ve been giving to their brand teams and clients during this covid-19 pandemic and lockdown.
EXCLUSIVE: #covid19’s impact on SA adland — survey results
by MarkLives & HaveYouHeard. Our #covid19adland survey results are now in and help build a national view of the evolving environment.
Extract: How to Tango with a Tiger — Sarah Ritchie on difficult clients
by Sarah Ritchie. “You’ll get the agency you deserve.” For some marketers, that should be a scary thought.
Extract: How to Tango with a Tiger — Sarah Ritchie on procurement
by Sarah Ritchie. Have you ever wondered why more and more excellent agencies are choosing to say no to pitching?
Extract: Africa culturally predisposed to succeeding in future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure and skills acquisition processes closely match those of the emerging global gig economy.
Extract: Impact on industries in Africa’s future world of work
by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work means that the continent is well-placed to access the future world of work.
Extract: How to Tango with a Tiger — Ritchie on finding the right agency
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.