by Erna George. We need to demystify marketing and we need to get our facts straight.
by Erna George. Deliverables sound like an obvious and well-understood business term but some recent interacti...
by Erna George. Marketers need to back up the ‘crazy’ with commercial acumen and data analysis.
by Erna George. Changing the rules of engagement for any relationship is not easy — let alone a brand-consumer...
by Erna George. Open discussions and feedback in the moment are critical for any agency-client relationship
by Erna George. How do we get the most from relationship and a willingness to go further together?
by Erna George. Teams need to be hungry for knowledge and learning, and have a willingness to adapt and stretch.
by Erna George. The obsession with cost-saving won't go away but the increased focus on price as a means of dr...
by Erna George. If you can’t simplify things, find something else to say or someone else to help you say it.
by Erna George. Brand-manager roles at their core require strong ‘general management skills’.