Erna George looks at how social distancing is forcing marketers to rediscover language.
Category archives: Fair Exchange – Erna George
Fair Exchange: Balanced bravery for growing brands
by Erna George. A Tom Fishburne cartoon made me wonder recently: is marketing losing its bravery?
Fair Exchange: Diversity in marketing critical for growth, positive outcomes
by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.
Fair Exchange: Rebalancing for branding post #CoronavirusSA
by Erna George. One phrase you may not have heard of is to “focus on the dance” and this is exactly what we as marketers and advertisers need to be doing at present.
Fair Exchange: How to reenergise your marketing mojo
by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?
Fair Exchange: Managing long- vs short-termism in marketing
by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no longer a question of “either/or” but rather how to manage both.
Fair Exchange: Learning through the ranks for effective leadership
by Erna George. Must a CMO or specialist director start in the junior ranks of brand management or may they join from general business, strategy or other communication fields?
Fair Exchange: Experienced vs newer models — both have merit
by Erna George. Experience is not a predetermination for success. Are you adapting your experiences and extending your learning?
Fair Exchange: Choices for building brands is one of the keys to success
by Erna George. You can’t have it all and you can’t cover all the bases — attempting to try to be everything to everyone is unnecessary (and daft).
Fair Exchange: Context is everything
by Erna George. Context gives meaning and, without this, you could make statements, deliver products or projects that are less relevant.