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Columns | Brand Culture – DK Badenhorst
Pepsi Kendall Jenner ad screengrab

Brand Culture: Pepsi riots

by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from no...
P&G Thank you Mom Rio 2016 Olympics

Brand Culture: P&G’s new mom

by DK Badenhorst. It seems that motherhood is also shifting — maybe not in response to fatherhood but to what ...
amended Languages Book Shows Books About Language by Stuart Miles courtesy of FreeDigitalPhotos.net

Brand Culture: Brand language

by DK Badenhorst. Brands can play an important role in shifting culture, but we have to be sober about the str...