Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Columns | #Agency/BrandFocus – Sabrina Forbes

by Sabrina Forbes. Almost nine years ago, one of the first influencer marketing agencies in the country was bo...

by Sabrina Forbes. There are three macrotrends facing the market globally and locally, believes Abey Mokgwatsa...

by Sabrina Forbes. “We’re selling to ourselves. I am the demographic,” says Buyi Mafoko, Leratadima MD and co-...

by Sabrina Forbes. In 2005, Marc Watson and James Moffatt set out to create an agency led by a concept that's ...

by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without ...

by Sabrina Forbes. Driving performance for clients is at the heart of everything the digital marketing special...

by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to...

by Sabrina Forbes. Entertainment-based collective, The Unit, has become an important player in the branded-ent...

by Sabrina Forbes. This is a story of enterprise in a time of political and economic transformation, and highl...

by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to f...