by MarkLives. For 2019, IAS has been voted most-recommended pitch consultant in SA, with Yardstick as runner-up, by SA ad agency execs.
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
by Herman Manson. Distell has consolidated and awarded its account to a new WPP bespoke agency led by Fran Luckin and Paul Jackson.
by Herman Manson. Nedbank, Wimpy, Absa/Barclays, H&M and MultiChoice Africa were but a few of the account pitches and new business wins last year.
by Herman Manson. The pitch is being managed by Yardstick.
by Julia Ahlfeldt. These are the important questions needed to be asked by brands intent on crossing the consumer chasm from those born after 1992 to those born before.
by MarkLives. The appointment of FoxP2 follows an extensive pitch process conducted by Yardstick.
by Herman Manson. In our annual Agency Leaders’ Most Admired poll for 2017, we asked ad execs to take a broader view of the marketing environment.
by Herman Manson. Zibusiso Mkhwanazi and Veli Ngubane have rebranded their agency holding company to M&N Brands.