by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.
Search results for: third-party data
#BigQ2019: Big data — rethink or die
by Joey Khuvutlu. The industry has to prioritise delivering on the ‘grand promise’ of data-driven creative ideas and business solutions.
Motive: Using data-driven creative to amplify programmatic
by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
#BigQ2020: Efficient vs effective
by Marc Horne. This is the era of opportunity, and it’s our chance to be part of defining how brands and agencies engage going into the future.
#BrandFocus: Twitter’s superpower is its audience
by Sabrina Forbes. For the past couple of years, Twitter has been honing its definition of what it means not only to individuals but brands and companies, too.
Programmatic network for fashion, beauty launched in SA
by Herman Manson. A new programmatic ad platform, targeting the fashion, beauty and fragrance industries, has been launched by Amorphous.
Q5: In a remote world, comms is king — Browning-de Villiers [interview]
Carey Finn talks to Sarah Browning-de Villiers about the challenges lockdown and WFH have posed to communications for companies, and possible solutions.
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The Power Report: Cyber risk as much about comms as IT #coronavirusSA
by Megan Power. Ongoing risk management in a constantly changing environment is not something to leave to IT, board members and cyber security experts alone.
Q5: Doubling down on digital, with Gaynor MacArthur [interview]
by Carey Finn. The Digicape co-founder and MD talks local tech trends, the persistence of the digital divide and what’s needed for women to succeed in her sector.