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Ad of the Week: Takealot of this DIY Christmas Special with Suzelle

by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.

takealot and Kalahari merger approved

The takealot-Kalahari merger is going ahead, after the competition authority announced it has approved the merger application of takealot.com and Kalahari.com, two of South Africa’s leading ecommerce players. The merger becomes effective on 1 February 2015. “This is a necessary step in the evolution of online retail in South Africa and exciting news. The South […]

Kalahari.com and takealot.com announce merger plans

Kalahari.com and takealot.com, two of the largest general online retailers in South Africa, have announced that plan on merging their operations. “After many years of losses on Kalahari and 4 years on takealot, we realise we have to work together if we are to survive and prosper”, said Oliver Rippel, senior executive responsible for Kalahari, […]

Account moves: marcusbrewster wins takealot.com PR account

Online retailer takealot.com has appointed marcusbrewster for its PR and communications account. In May 2014, the retailer announced a further round of investment from US-based Tyger Global Management, totalling US$100 million. — MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

Takealot.com now headline sponsor of Cape Town 10s

takealot.com has signed on as the official headline sponsor of the rapidly growing Cape Town 10s for 2015. The takealot.com Cape Town 10s will return to Hamilton’s Rugby Club for its seven-year anniversary on 6 and 7 February 2015. Launched in 2009 by Bob Skinstad and Rob Fleck, the Cape Town 10s is now the […]

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