by Herman Manson. Julia Anastasopoulos talks to us about partnering with brands, monetising her show and expanding content channels.
by Oresti Patricios (@orestaki) Suzelle DIY is a “Bitesized Do-It-Yourself Webseries” conceived by filmmaker and animator Ari Kruger and illustrator/designer Julia Anastasopoulos. In December 2014, online retailer Takealot.com used the holiday season and four episodes to promote the brand, as well as its wish list feature— and I think it’s a very clever association.
by Oresti Patricios (@orestaki) I can’t always say that our choice for Ad of the Week is a ‘slam dunk’, but this week there’s no doubt. Checkers has scored a massive win by pairing its brand ambassador, Nataniël, with new local YouTube sensation, ‘Suzelle’ of Suzelle DIY.
by Oresti Patricios. kulula’s standout commercial comedy always raises chuckles, and its new TVC campaign — from McCann Johannesburg and Hammerhead TV — is alive with the laughs.
by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2016.
Winners of the 2016 Assegai Awards have been announced. The following is a complete list of this year’s Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. Category Entry title Name of company entering Award 3D Words Kids Shouldn’t Know M&C […]
This year’s finalists for the Assegai Integrated Marketing Awards have been announced. The Assegai Award Gala Evening will be held on Thursday, 10 November 2016, at 6pm. To book your seat, go to www.assegaiawards.co.za. Most Effective Use of Content Coca-Cola Theory of Quantum Happiness Aqua Social Media (Social Media Platforms) Coca-Cola Theory of Quantum Happiness […]
an #OpenAfricaMag feature. Google Africa has ramped up its skills programme and aims to train 1m Africans in digital skills over the next year.
by MarkLives. Find out which were the 10 most-read stories talking about creative work on MarkLives in 2015!
by Oresti Patricios. 2015 — what a brilliant year for innovative advertising! Here are my top three South African adverts for 2015.