by Warren Moss. Even if your brochure is looks the same in 2019 as it did in 2009, the tech that underpins it has come a long way.
Search results for: sales collateral
Thinking B2B: Why B2B sales collateral needs to be better
by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.
Motive: Death of a salesman… and the collateral damage of a cold call
by Charlie Stewart. Telesales people are alive and kicking. Unfortunately, most of their kicks appear to be directed at the brands they purport to represent.
Thinking B2B: Mediating between sales & marketing
by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.
Thinking B2B: B2B — from marketing to business conversations
by Warren Moss. Today the B2B buyer understands more about what solutions are available than ever before.
Thinking B2B: B2B marketing in a recession
by Warren Moss. Every conversation I have with a CMO or marketing director lately concerns how a B2B business should be looking at marketing its product or service in the face of a recession.
#CoronavirusSA: BC, DC and AC in B2B marketing #thinkingB2B
by Warren Moss. As B2B marketers, segmenting recent history like this will help us understand how things have changed.
Thinking B2B: What does a B2B brand marketing team look like in 2020?
by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern, modern and post-modern.
Back2Basics: Oh, B2C agency? There’s big money in B2B
by Mark Eardley. Why develop a B2B competency? For the money. In fact, astonishing amounts of money.
Brand Culture: Comparative advertising & brand-building
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.