by Sabrina Forbes. For one day only last month, SuperSport held a popup gallery in Benmore, Sandton, for its Rugby World Cup launch. We also chatted to Retroactive about the campaign.
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Ad of the Week: Viva Land Rover and Soweto Rugby Club
by Oresti Patricios. Locally, Land Rover is using the Rugby World Cup 2015 to give support to grassroots rugby projects
Ad Feature: Blowing the whistle on rugby clichés in advertising
Super-Pharm, Mullers and Peugot — two Heroes, one Zero — and a review of Rugby World Cup ads in the latest episode!
SAARF/MarkLives #Top40TVratings: #WorldCup ratings drop-off continues
by SAARF & MarkLives (@marklives) The World Cup ratings drop-off continues this week on our national TV ratings chart for the week of June 30–July 6. The first week of the 2014 FIFA World Cup nabbed five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart but this declined to only one Top 10 spot the following week, for the game between Brazil and Chile, and only five of the top 20 slots. This time, we have one Top 10 spot (Argentina vs Switzerland) and four games have made it into our Top 20.
SAARF/MarkLives #Top40TVratings: Bored with the World Cup already?
by SAARF & MarkLives (@marklives) Last week, the 2014 FIFA World Cup nabbed five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart but our data this week (23-29 June 2014) shows it only managed to grab one Top 10 spot, for the game between Brazil and Chile, and it took only five of the top 20 slots. On the DStv chart, no FIFA games made the Top 10.
SAARF/MarkLives #Top40TVratings: #WorldCup scores five of Top 10 slots
by SAARF & MarkLives (@marklives) It’s a goaaaaaal as the 2014 FIFA World Cup launches into five of the Top 10 slots on SAARF/MarkLives #Top40TVratings national chart during during the week of 16–22 June 2014. It also took up nine of the top 20 slots. The State of the Nation address came in at number 16. On the DStv, chart SONA came in at no. 6 and no FIFA games made the Top 10.
SAARF/MarkLives #Top40TVratings: Ja, South Africans love the beautiful game #WorldCup
by SAARF & MarkLives (@marklives) Indeed, yes, we South Africans do love our football, as our SAARF/MarkLives #Top40TVratings national and DStv charts show during during the week of 9–15 June 2014 — but the 2014 FIFA World Cup Brazil hasn’t made it to the Top 10 in either chart… yet.
Watched: Top 10 TV shows deciphered — Nov 2019
by Richard Lord. November 2019 was all about the 2019 Rugby World Cup final between South Africa and England.
FieldNotes: When brands are brave enough
by Marguerite Coetzee. What the 2019 Rugby World Cup may teach us about social transformation.
Curiosity: EGBOK and Springboks
by Marguerite Coetzee. Just as the springbok transitioned from a symbol of separation to hope and then to unity, so, too, can we shift our national narrative and know that Everything’s Gonna Be OK.