The Vodacom Group has confirmed that its integrated TTL marketing services business is out to pitch. Herman Manson reports.
Search results for: purpose-led
#TheInterlocker: Does the PR industry value media ethics?
by Emma King. How do we do our jobs of influencing an editorial media agenda while upholding media values and ethics? Palesa Madumo, James Wilson and I respond.
Looking for a solution to stress? Don’t hold your breath #CoronavirusSA
by Stu Stobbs. Here’s how to vastly reduce the stress of a screaming client, creative director or deadline, give you the focus you need during lockdown or give you that much-needed night of sleep.
Mission: Make work matter
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.
#Campaigns: Uncovering money secrets with Nedbank
by MarkLives. We feature insight into the ongoing #NedbankMoneySecrets campaign by Joe Public, Riverbed, The Mediashop, The Odd Number, Liquorice and Romance Films.
#AgencyFocus: M&C Saatchi Abel on consumer-focused brands
by Sabrina Forbes. For Mike Abel, it’s been an amazing journey building the youngest large ad agency in the country.
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
#AgencyLeaders2018: Most admired creative leader in Cape Town
by Herman Manson. We kick off with the agency creative leaders most admired by their peers in Cape Town during 2018!
Masterclass Notes: What marketers are looking out for in 2019
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.
Brands & Branding: Reinforce your brand with an enabling purpose
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.