You searched for purchase journey •

Gestalt: Enhancing the customer’s path to purchase

wallet-credit-card-cash-investment courtesy of Pixabay

by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.

Innovator’s Toolkit: Three ‘want’ factors influencing purchase-intent

Psychological factors for purchase intent slider

by Preetesh Sewraj. The modern consumer is influenced by a number of factors that induce purchase,

Innovator’s Toolkit: Trust economy 2.0 — shifting purchase decisions

Question by Danilo Rizzuti courtesy of FreeDigitalPhotos.net

by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.

Thinking B2B: The future of B2B events

online-learning-e-learning by Tumisu courtesy of Pixabay with SA covid-19 stats 4 Aug 2020 - Media Hack Collective

by Warren Moss. When events are permitted in future, will large-scale ones be the best way to reach B2B audiences and generate sales?

Thinking B2B: Mediating between sales & marketing

team teamwork together cooperation courtesy of Pixabay.com slider

by Warren Moss. One of the most-common issues I see in B2B organisations worldwide is the strained relationship between the B2B sales and B2B marketing teams.

Thinking B2B: Why B2B sales collateral needs to be better

by Warren Moss. Recently, I found myself on the client side of the B2B marketing and sales experience.

Thinking B2B: Differentiating B2B from monolithic B2C brand structures

by Warren Moss. I’ve been thinking a lot recently about how so many B2B brands, particularly in South Africa, are part of a monolithic brand structure.