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Publicis Machine appoints chief strategy officer

Publicis Machine has appointed Moagi Bodibe as its new chief strategy officer to manage the full strategic operations of the group, spanning both the Johannesburg and Cape Town offices, as well as the group’s five specialist pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), Moon Walk (public relations), and Nurun (technology specialist). Bodibe […]

Account moves: Publicis Machine wins 1st for Women Insurance

Publicis Machine has been appointed the advertising agency on the 1st for Women Insurance account, following an intense three-stage pitch process. Says Publicis Machine CEO, Adrian Hewlett, “It is with great pride we announce this win, but with equal pride that we congratulate the team who won it. We took a big decision to let […]

Account wins: Publicis Machine takes The Glenlivet, Martell Cognac

Publicis Machine has been appointed to manage TTL communications for two of Pernod Ricard South Africa’s premium liquor brands, The Glenlivet and Martell Cognac, including PR for both brands and the Martell Cognac Digital portfolio, effective 1 July 2015. Says Pernod Ricard South Africa prestige portfolio manager, Johann van Zyl: ‘’We are very excited about […]

Publicis Groupe buys MACHINE, launches Publicis Machine

by Herman Manson (@marklives) Publicis Groupe has acquired independent agency Machine and is merging it with Publicis Worldwide South Africa to establish Publicis Machine. Publicis Groupe is currently reinvigorating its South African and African business through a number of acquisitions.

Publicis Machine

Machine is an integrated below the line agency born out of digital thinking. With a strong focus on return on investment, Machine delivers powerful, integrated marketing solutions, partnered with first-rate creativity, helping build mere brands into super brands.