by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.
by Carey Finn. The ad agency has restructured itself through an initiative called The Machinery, with a view to embedding brands more deeply into pop culture.
Publicis Machine has appointed Moagi Bodibe as its new chief strategy officer to manage the full strategic operations of the group, spanning both the Johannesburg and Cape Town offices, as well as the group’s five specialist pillars: Narrative (content marketing), Incentiv (loyalty and rewards), Answered (research), Moon Walk (public relations), and Nurun (technology specialist). Bodibe […]
Publicis Machine has been appointed the lead advertising agency on the Emirates airline account, for both South Africa and Angola, following a four-way pitch process. Says Publicis Machine managing director, Tom Fels: “We love to partner with brands that resonate with our own agency culture and values, so naturally we have always had our eye […]
Publicis Machine has been appointed the advertising agency on the 1st for Women Insurance account, following an intense three-stage pitch process. Says Publicis Machine CEO, Adrian Hewlett, “It is with great pride we announce this win, but with equal pride that we congratulate the team who won it. We took a big decision to let […]
Publicis Machine has been appointed to manage TTL communications for two of Pernod Ricard South Africa’s premium liquor brands, The Glenlivet and Martell Cognac, including PR for both brands and the Martell Cognac Digital portfolio, effective 1 July 2015. Says Pernod Ricard South Africa prestige portfolio manager, Johann van Zyl: ‘’We are very excited about […]
by Herman Manson (@marklives) The merger between Publicis and Machine is paying dividends for the new combined agency. Shortly after winning the BTL communications account for the Barclays Africa Corporate and Investment Banking business it has announced that it has been appointed as the new agency for PSG.
Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.
by Herman Manson (@marklives) Publicis Groupe has acquired independent agency Machine and is merging it with Publicis Worldwide South Africa to establish Publicis Machine. Publicis Groupe is currently reinvigorating its South African and African business through a number of acquisitions.
Machine is an integrated below the line agency born out of digital thinking. With a strong focus on return on investment, Machine delivers powerful, integrated marketing solutions, partnered with first-rate creativity, helping build mere brands into super brands.