by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.
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#AgencyFocus: Publicis Machine repositions, embraces pop culture
by Carey Finn. The ad agency has restructured itself through an initiative called The Machinery, with a view to embedding brands more deeply into pop culture.
EXCLUSIVE: Publicis Machine lands PSG
by Herman Manson (@marklives) The merger between Publicis and Machine is paying dividends for the new combined agency. Shortly after winning the BTL communications account for the Barclays Africa Corporate and Investment Banking business it has announced that it has been appointed as the new agency for PSG.
Publicis Machine wins BTL Barclays Africa Corporate and Investment Banking
Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.
Publicis Groupe buys MACHINE, launches Publicis Machine
by Herman Manson (@marklives) Publicis Groupe has acquired independent agency Machine and is merging it with Publicis Worldwide South Africa to establish Publicis Machine. Publicis Groupe is currently reinvigorating its South African and African business through a number of acquisitions.
EXCLUSIVE: Campbell moves from HelloFCB+ to Machine_
by Herman Manson. Robyn Campbell is joining Machine_ as its new MD, overseeing both the Cape Town and Joburg offices.
EXCLUSIVE: McPherson exits Machine_ for Virgin Active
by Herman Manson. Gareth McPherson has been appointed Virgin Active South Africa CMO, effective 1 March 2020.
BREAKING: Machine wins Heineken SA’s TTL portfolio
by MarkLives. “The Heineken account is an incredible win for us. It’s an honour to represent this prominent global brand locally,” says Gareth McPherson, Machine MD and CCO.
EXCLUSIVE: Management shakeup at Publicis Groupe Africa, agencies
by Herman Manson. With Kevin Tromp having left, Publicis Groupe Africa and a number of its agencies have undergone significant management changes.
No Loeries, Bookmarks for Publicis agencies in coming year
by Herman Manson. It’s been confirmed that local Publicis Groupe agencies will be unable to enter South African award shows this year.