After a highly competitive multi-agency pitch, Promise has been announced as the winner of Castle Lite’s digital account. The digital business now joins the agency’s BTL portfolio for Castle Lite, enabling Promise to achieve more synergy overseeing the combined portfolio. “We are very excited to extend our relationship with Promise to encompass our digital portfolio; […]
The Professional Provident Society (PPS), an insurance company catering to the various needs of graduate professionals, has appointed Promise Group as its new agency; the business was previously held by Havas Worldwide. “We looked at the PPS 353 502-plus membership base and their risk profile, along with all the permutations of risk cover offered to […]
Johannesburg-based Promise Group has won the Rand Merchant Bank (previously with Stick Communications) and also announced the launch of its new full-service data offering. Says Verushen Reddy, director, strategy and innovation: “To continue innovating and charting new paths in our business, we have introduced a full-service data offering to assist clients to unlock the potential […]
by Oresti Patricios. A tongue-in-cheek vignette from Jupiter Cape Town and Bouffant pays homage to the era and the spirit of Windhoek Lager.
Verushen Reddy has acquired a 26% equity holding in the Promise Group, which will see the agency’s BBBEE rating improve from Level 5 to Level 2 on the new codes. Reddy will take up the position of director: strategy and digital marketing innovation at the agency. “Promise is already among the best-performing agencies in the […]
by Herman Manson. Y&R SA has won the Edgars account, and Promise has won Edcon’s Speciality division, according to multiple sources.
Following a pitch process, SAB has appointed Promise Digital to manage the Castle Lite Lime brand’s digital account. The agency will create and implement digitally-led campaigns to drive awareness, establish brand presence and encourage sampling through the brand’s digital assets, from website to social media pages. Comments Romy Townsend, brand manager for Castle Lite Lime, […]
After a multi-agency pitch process, Promise has been appointed as the integrated agency of record for functional food company, FUTURELIFE. James Moffatt, CEO of Promise, says that “the brand has succeeded to take a healthy share of basket in a very short space of time. We’re thrilled to be able to assist FUTURELIFE with their […]
by Herman Manson. Effective Measure and IABSA have announced a new app measurement service that enables the tracking of traffic to, and usage of, apps.
by Herman Manson (@marklives) Marc Watson and James Moffatt promised themselves they would one day launch their own agency. When they did, they called it Promise.