The Real McCoy: Under-promise and over-deliver

by Sean McCoy (@TheRealMcCoyTRM) In a classic case of the converse, my 2015 has gotten off to a grumpy-consumer start, in the area of technology and wireless broadband services specifically. The example triggers a somewhat vocal view about why organisations should adapt their communication in line with what they are capable of delivering against, and not the other way around.

Pendoring Awards promises ever-greater diversity

by Herman Manson (@marklives) This year the Pendoring Awards will yet again be sidelined by the Creative Circle, even as it shares the Creative Week stage with the Loeries. The Loeries remains the only local creative award that counts to the Creative Circle points system, except for their own Ad of the Month of course.

TheRoom promises strategic insight on digital

A new event concept has arrived in South Africa through the efforts of Nicola Staines, a Brit with over 12 years experience in the online and marketing industries. Staines, who worked on brands such as Microsoft, Vanguard Rental, Disney and O2, is launching TheRoom into the South African market based on the successful Econsultancy Digital Cream events.

Designed to facilitate face-to-face communication between high-level executives, allowing them to interact with their peers and discuss issues and share learning relevant to their sector, TheRoom gets to picks the delegates, while sponsors pick up the tab.

The first event takes place January 29 at Waterkloof (WC) while the second takes place January 31 at Turbine Hall in Gauteng.

The Bookmarks promises to grow up

by Herman Manson (@marklives) The Bookmarks Awards, the digital focussed awards evening, promises to be a much more settled affair this year, according to Bookmarks chairperson Nikki Cockcroft (@nikkicockcroft). In recent years the awards evening itself was better known for the general rebelliousness of its audience than for its role in showcasing stand-out work in the digital industry.

Entry levels have hit a record number, up to 590 this year from 453 in 2011, 400 in 2010, 229 in 2009 and 120 in 2008 – its launch year. The shortlist for the evening’s awards shows a mix of large and small, specialist and mainstream agencies. It sees agencies like The Jupiter Drawing Room, Ogilvy, 140 BBDO, Ireland Davenport, M&C Saatchi Abel, Machine, Joe Public and King James compete with digital experts like Quirk, Hellocomputer (recently acquired by Draftfcb), Prezence, Gloo and Native.

Cockcroft says she was especially pleased to see growth in the integrated campaign and social media categories this year.

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