by Herman Manson. A new programmatic ad platform, targeting the fashion, beauty and fragrance industries, has been launched by Amorphous.
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
The second Programmatic Summit will take a deep-dive into the opportunities for brands and advertising agencies to engage with their desired audience using some of the industries best platforms. International guest speakers include: Steven Kaufman from AudienceX; James Brown from Rubicon Project; Mihai Fanache from Chargeads; Factual’s head of agency, Tyler Webster; and Rob Fear, […]
by Gill Moodie (@grubstreetSA) If you’re a media planner you probably know something about programmatic advertising – the next big thing in online – and are wanting to understand it more. If you’re a digital publisher, you fear it because it looks set to drive down ad revenue and take it out of the hands of your ad sales team.
by Johanna McDowell. Mentioning media audits to clients in SA has elicited some interesting responses. But it’s not about forensics.
by Gau Narayanan. Why do we think that brands need to pay for eyeballs on the large screen but not on the small screen?
by Mark Tungate. Alex Pasini of Sid Lee Paris explains how the European hub of the agency bridges North America and Asia.
by Charlie Stewart. P&G’s decision to pull digital ad spend was based on concerns that its ads were being clicked on by bots.