Triton Digital, a technology provider to the global audio industry, has announced a partnership with 365 Digital, in which the latter will leverage programmatic audio marketplace, a2x, and promote the benefits and efficacy of the digital audio channel to publishers and advertisers throughout South Africa. Triton Digital’s a2x is a programmatic marketplace for digital audio, […]
by Martin MacGregor. I have spent much time recently trying to understand the phenomenon that is programmatic buying, why it came about and why it has been so successful.
by Herman Manson. A new programmatic ad platform, targeting the fashion, beauty and fragrance industries, has been launched by Amorphous.
by Nevo Hadas. In 1996, we had no idea what would happen with the internet; 2016 seems to be driving us the same way.
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
by Dee Stephens. It’s a whole different ball game when it comes to applying this to creative and then putting it into practice.
The second Programmatic Summit will take a deep-dive into the opportunities for brands and advertising agencies to engage with their desired audience using some of the industries best platforms. International guest speakers include: Steven Kaufman from AudienceX; James Brown from Rubicon Project; Mihai Fanache from Chargeads; Factual’s head of agency, Tyler Webster; and Rob Fear, […]
by Gill Moodie (@grubstreetSA) If you’re a media planner you probably know something about programmatic advertising – the next big thing in online – and are wanting to understand it more. If you’re a digital publisher, you fear it because it looks set to drive down ad revenue and take it out of the hands of your ad sales team.
by Gau Narayanan. Our primary marketing challenge is to tackle one thing and one thing alone: mass indifference.
Four digital agency veterans, Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey, have launched Hoorah, a new data-driven creative agency. Jordaan, the CEO, was a former co-founder of Synergize, which was bought out by Publicis in 2013 and merged with Saatchi & Saatchi to form Saatchi & Saatchi Synergize. Taking on the CSO role […]