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Search results: programmatic

2016 Programmatic Summit

The second Programmatic Summit will take a deep-dive into the opportunities for brands and advertising agencies to engage with their desired audience using some of the industries best platforms. International guest speakers include: Steven Kaufman from AudienceX; James Brown from Rubicon Project; Mihai Fanache from Chargeads; Factual’s head of agency, Tyler Webster; and Rob Fear, […]

Grubstreet: A guide to programmatic ads

by Gill Moodie (@grubstreetSA) If you’re a media planner you probably know something about programmatic advertising – the next big thing in online – and are wanting to understand it more. If you’re a digital publisher, you fear it because it looks set to drive down ad revenue and take it out of the hands of your ad sales team.