by Sarah Ritchie. Have you ever wondered why more and more excellent agencies are choosing to say no to pitching?
by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.
by Wayne Naidoo. I can’t help but think that this coronavirus might be the very thing that could cure the ills of our ailing industry.
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass, which had 46 agency participants. [VIDEO]
by Taazima Kala-Essack. Are we killing what could be great quick wins because of… processes, hierarchies and closed minds?
Johanna McDowell from Independent Agency Search and Selection (IAS) and Brehndan Botha, a certified ActionCOACH, are collaborating in a new programme to improve the business sustainability of agencies and grow their value propositions to clients. Agency ActionCLUB is open to all agencies, will be facilitated by Botha and kicks off this month. Botha is an […]
by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?