by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
by Herman Manson. Today we reveal which agency bosses were most admired by their peers in SA during 2018!
by Herman Manson. Today we reveal the Cape Town agency from which great things are expected this year.
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.
by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.
by Wayne Naidoo. 2019 is set to be another challenging year and, with trust already on shaky ground, we’re barreling into it without a firm footing.
by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.
by Sabrina Forbes. In 2005, Marc Watson and James Moffatt set out to create an agency led by a concept that’s still highly visible on its office walls.
by John Little. Marketers (and their external partners) need to invest in initiatives designed to improve the quality, efficiency and effectiveness of their relationships.