by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me since I’ve been adland — and it’s getting worse.
by Sabrina Forbes. “We’re selling to ourselves. I am the demographic,” says Buyi Mafoko, Leratadima MD and co-founder.
by Veli Ngubane. Sibu Mabena made a career change and now runs Duma Collective, a creative communications agency.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
by Erna George. Global ties in any form are tough to manage — don’t underestimate the impact of the change in focus or emphasis in your planning but enjoy the ride.
by Herman Manson. Today we reveal which agency bosses were most admired by their peers in SA during 2018!
by Herman Manson. Today we reveal the Cape Town agency from which great things are expected this year.
by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges from 2018.