by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
Game South Africa has appointed The Odd Number as its new brand agency, and Ogilvy South Africa as its retail agency, effective 1 July 2019. This follows an extensive procurement process which saw four major agencies shortlisted for the main business. According to a statement issued by Game, all four were exceptional but two stood […]
by Bradley Elliott. We talk to the Hollard Insurance CMO about how digital transformation is challenging and changing marketing departments like never before in this third Only Connect podcast episode.
by Warren Moss. I’ve been thinking a lot recently about how so many B2B brands, particularly in South Africa, are part of a monolithic brand structure.
Update 28 Jun 2019: The South African Tourism tender has now been reissued. Full details in MarkLives newsletter [subscribe here]. The marketing and communications account for South African Tourism Board (SA Tourism) is out to tender. “SA Tourism’s current marketing and communications agency contract will conclude 30 September 2019,” reads the tender document. “In consideration […]
by Martin MacGregor. The priority of efficiency over effectiveness is something that has been bothering me since I’ve been adland — and it’s getting worse.
by Sabrina Forbes. “We’re selling to ourselves. I am the demographic,” says Buyi Mafoko, Leratadima MD and co-founder.
by Veli Ngubane. Sibu Mabena made a career change and now runs Duma Collective, a creative communications agency.