Masterclass Notes: Procurement — friend or foe?

by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.

Op-ed: Brands & the politics of representation

As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.

Q5: Sarah Ritchie on what it means to dance with a tiger [interview]

by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.

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