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Search results: procurement

Masterclass Notes: Procurement — friend or foe?

by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.

Agency sustainability programme launched by IAS

Johanna McDowell from Independent Agency Search and Selection (IAS) and Brehndan Botha, a certified ActionCOACH, are collaborating in a new programme to improve the business sustainability of agencies and grow their value propositions to clients.  Agency ActionCLUB is open to all agencies, will be facilitated by Botha and kicks off this month. Botha is an […]