by Sarah Ritchie. Have you ever wondered why more and more excellent agencies are choosing to say no to pitching?
by Johanna McDowell. Procurement experts commented on several issues facing marketers and agencies generally, and then specifically, in 2017.
by Johanna McDowell (@jomcdowell) The masterclass of UK marketing procurement specialist, Tina Fegent, provided some excellent — and very leading-edge — input on the role of marketing procurement, how it is not easily understood and a perspective on how agencies see procurement.
We’ve updated our revenue rankings to give an overview of the relative scale of ad agencies in the SA comms landscape.
As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.
by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.
by Wayne Naidoo. I can’t help but think that this coronavirus might be the very thing that could cure the ills of our ailing industry.
by Sarah Ritchie. It may not feel like it sometimes, but every single agency frustration is surmountable.
by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass, which had 46 agency participants. [VIDEO]
by Taazima Kala-Essack. Are we killing what could be great quick wins because of… processes, hierarchies and closed minds?