The rise of “independent pitch consultants” and how to deal with them

by Odette van der Haar. A lack of knowledge, experience and understanding of the business of advertising and communications, as well as how agency partners function complicates tender and pitch processes and has created the need for assistance from “independent consultants”.

#AdForumSummit Day 1: Pitches now happen in-house at DDB

by Johanna McDowell. DDB was first up and it’s fascinating to see how a leadership change in the past 18 months has changed the way that this agency presents itself.

#AdForumSummit2020: No more mergers, nor office as usual — WPP

by Johanna McDowell. Ninety-seven pitch consultants from all over the world attended the first online session with WPP on Monday, 29 June 2020, which was structured as an open conversation in five parts.

#AdForumSummit LA: Film, branded content growth now exponential

by Johanna McDowell. We pitch consultants met with Spark44, 180 LA and Deutsch on Day 5 of the AdForum Worldwide Summit Los Angeles, Friday, 12 April 2019.

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