by Carey Finn. The Ogilvy Joburg managing partner PR and influence talks about the real value of communications, PR and branding in times of both crisis and calm.
Search results for: personalisation
#CoronavirusSA: Customisation & agility’s forced democratisation
by Vikash Gajjar. A brand’s agility and adaptability to the current climate and the ‘new’ future will determine its success and longevity in a post-covid-19 world.
EXCLUSIVE: Nestlé awards African content biz account
by MarkLives. Hoorah Digital has won the account to build Nestlé’s global content studio for Africa, which will bring the food and beverage company’s digital content production in-house.
#BigQ2020: A brave new world!
by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
Gestalt: How DXMs became the enterprise’s connected core
by Leeya Hendricks. We love a good acronym, we IT professionals. And, as it happens, the ‘enterprise experience’ space is abuzz with them.
#BigQ2020: A focus on the unchanging
by Faheem Chaudhry. It might be more useful to take a step back to gain some perspective and notice what isn’t changing, rather than what is, as we head into the new decade.
#BigQ2020: Personal, visual & always visible
by Shaune Jordaan. Personal, visual and always visible — these are the ingredients for connecting with customers in 2020.
Individualisation as a marketing strategy
by Jay Thomson. Personalisation, hyper-personalisation and individualisation are all terms that speak to customers’ growing preference for online content and solutions that place the individual at the centre of the strategy.
Only Connect Podcast: How to win in the attention economy • Ep 5
by Bradley Elliott. We speak to advertising veteran, Danni Dixon, who now heads up marketing at Investec SA, in this fifth Only Connect podcast episode.
Gestalt: Rethinking what customers want & are willing to share in return
by Leeya Hendricks. Self-storing/transformer furniture provides fascinating case studies of a new generation of successful data-gathering products.