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Interview: Pepe Marais & Xolisa Dyeshana #designindaba

by Herman Manson (@marklives) We talk to Pepe Marais and Xolisa Dyeshana, chief creative officer and executive creative director, respectively, of advertising agency Joe Public, on how their started their advertising careers, tools of the trade and what skill sets they think a modern creative director needs to create consistently effective work (even we were surprised).

Ad of the Week: Changing the world, one school at a time

by Oresti Patricios (@orestaki) Education remains a challenge in South Africa and is a space where old apartheid spending still continues to directly impact learner’s outcomes. Ad agency Joe Public, led by Pepe Marais, is part of an organisation that has taken on this challenge — One School at a Time.

What to do about the ‘Why’ – Joe Public’s journey to purpose

A radical rock star wannabe, Pepe Marais, executive creative director of Joe Public, describes how, in retrospect, he sees himself in the early days of his advertising career. Over the past five years he has come to redefine himself, cleaning up his act, in his words, in step with the transformation of the agency he co-founded with business partner Gareth Leck.