AdForum Worldwide Summit: A surprise visit from John Wren, Omnicom CEO

by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 5 was quite spectacular as our first meeting was a surprise — John Wren, CEO of Omnicom. The AdForum Worldwide Summit Forum has not seen him for a few years but he accepted the invitation to join and give us an update on the Publicis Omnicom merger.

AdForum Worldwide Summit: Publicis Omnicom merger “fatally flawed” — Sorrel

by Johanna McDowell. NEW YORK CITY: Day 2 of the 2013 AdForum Worldwide Summit started off with a taped message from Sir Martin Sorrell of WPP in response to key questions we were asking regarding the WPP group, as well as the potential impact of the Publicis Omnicom Group merger.

Clicks ’n Tricks: The frustrating opacity of customer acquisition

by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.

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