by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.
by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
by JWT Intelligence (@JWTIntelligence) Trends don’t happen in isolation. They tend to intersect and work in tandem with each other. And many are extensions or outgrowths of trends, reveals JWT Intelligence in the TRENDAFRiCA 2014 Trends Annual.
by Mimi Nicklin (@miminicklin) I don’t know about you but I find it very irritating every time I read a newspaper article or report that quotes the Tom Cruise film, Minority Report, as a reference to how ‘psychic’ we are becoming when it comes to shopper data analysis.