Interview: Neuromarketing and what it means for adland
by Herman Manson. We ask Neural Sense’s Mark Drummond to walk us through his pitch on neuromarketing to marketers and agencies.
Q5: Kirsty Dugmore on evidence-based marketing [interview]
by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
SA’s young millennials: invincible, bright-eyed, money-saving big-earners
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
South Africa’s youth more ‘culture creator’ than millennial
by David Smythe. South Africa’s marketers, strategists and advertisers should rather embrace a definition and understanding which is more accurate and more in step with what young adults are doing, thinking and feeling.
Activating brand love — emotions & experiential marketing
by Lauren Durant. Now, more than ever, marketers have to find ways of engaging with customers to build brand loyalty and avoid product switching.
TRENDAFRiCA: 10 MegaTrends for 2014
by JWT Intelligence (@JWTIntelligence) Trends don’t happen in isolation. They tend to intersect and work in tandem with each other. And many are extensions or outgrowths of trends, reveals JWT Intelligence in the TRENDAFRiCA 2014 Trends Annual.
The Sell: Shopper data — a ‘blockbuster’ debate between Minority Report and Zero Dark Thirty
by Mimi Nicklin (@miminicklin) I don’t know about you but I find it very irritating every time I read a newspaper article or report that quotes the Tom Cruise film, Minority Report, as a reference to how ‘psychic’ we are becoming when it comes to shopper data analysis.