by Martin MacGregor. In this crazy, busy world, all consumers are searching for are calm places.
How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.
by Martin MacGregor: Understanding “Super Bowl moments” and what will work when advertising during them, has now become key.
by Sean McCoy. Organisations continue to grapple with the concept of talent, culture and purpose for attracting and retaining the best and brightest.
by Inge Hansen. Within the media industry, this is the next big question in terms of immediate uptake to the Netflix service, or similar OTT providers.
by Arthur Goldstuck. Netflix finally announced its arrival in South Africa last week, but it looked like a false start.
by Gareth van Zyl. Multinational media and internet company Naspers has launched its competitor to internet streaming service Netflix dubbed ShowMax. The service consists of 750 titles of 850 complete seasons over 19 000 episodes, over 11 000 hours of viewing time, according to John Kotsaftis, the general manager for ShowMax in South Africa. Content […]
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
by Laurent Marty. Is it better for us to tell our clients what they want to hear, or is it better to tell them what we really think?
by Siwe Thusi. For me, strategy is storytelling, and plot twists are ultimately insights that change the course of storylines.