by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
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Masterclass Notes: Trends from #AdForumSummit London
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty
by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!
#AdForumSummit London: Clients taking back control of data, processes
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
#AdForumSummit London: Gender balance a focus
by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.
#AdForumSummit LA: Clients wants media back in creative agencies
by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
#AdForumSummit Amsterdam: Mix of intl networks, local independents
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
#AdForumSummit: Reinvigoration through PR, gender balance & trends
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
AdForum Worldwide Summit LA: How to win the convergence race
by Johanna McDowell. A look into the future from Los Angeles — four days and 11 agencies/media companies!
AdForum Worldwide Summit Berlin: Indie agencies in the lead
by Johanna McDowell. The Worldwide Summit in Berlin last week was the first time that AdForum had been to Germany.