by Carey Finn. The Riverbed Agency founder and CEO talks about the shape of PR during and after the pandemic.
by Monalisa Zwambila. The OUTsurance Father’s Day debacle brings to the fore the need to lobby more aggressively for black representation.
by Herman Manson. Monalisa Zwambila owns and manages what is probably SA’s largest independent, black-woman-owned ad agency.
by Leigh Tayler. As each day of 2020 ticks by, it seems a new WTF?! moment springs up like some sort of grotesque jack-in-the-box.
Marketing and communications agency, Riverbed, has launched AdCrashers, an initiative to help small businesses affected by the covid-19 lockdown get back on their feet, with media agency, Mindshare, and Invade Digital Media as strategic partners. The aim is to develop through-the-line advertising campaigns for hard-hit small businesses and, by partnering with big media owners, Riverbed […]
Frozen-vegetable and -potato brand, Harvestime, has launched a new TV campaign with full-service agency, Riverbed, and director Mpho Twala of The Rudeboy Collective. Partnering with commercial director, Mpho Twala, from The Rudeboy Collective, Riverbed has produced a brand commercial that speaks to the convenience of Harvestime within a familiar South African context: a newlywed trying […]
Riverbed has been awarded the corporate communications account for McCain, following an intensive four-way pitch. The international producer of frozen vegetables is restrategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach, combining its roots and strength […]
Nedbank has appointed Riverbed to manage its consumer-facing PR. “This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas,” says Monalisa Zwambila, Riverbed founder and CEO. “Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a […]
by Herman Manson. Today we reveal a brand-new category — our women of the year, as voted for by SA’s leading agency executives.
by Luanne Slingerland. I recently took the opportunity to check in with some of my young female colleagues on whether adland is evolving in the right direction and if they have more of a voice.