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Free advertising initiative to strengthen SMMEs

Marketing and communications agency, Riverbed, has launched AdCrashers, an initiative to help small businesses affected by the covid-19 lockdown get back on their feet, with media agency, Mindshare, and Invade Digital Media as strategic partners. The aim is to develop through-the-line advertising campaigns for hard-hit small businesses and, by partnering with big media owners, Riverbed […]

Riverbed’s new “Makoti” campaign for Harvestime

Frozen-vegetable and -potato brand, Harvestime, has launched a new TV campaign with full-service agency, Riverbed, and director Mpho Twala of The Rudeboy Collective. Partnering with commercial director, Mpho Twala, from The Rudeboy Collective, Riverbed has produced a brand commercial that speaks to the convenience of Harvestime within a familiar South African context: a newlywed trying […]

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