by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
by Charlie Stewart. Few of us need a crystal ball to forecast that mobile will account for an even larger portion of SA website visits during 2017.
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
The Assegai Awards celebrated all that is creative, smart and ultimately hits the mark of perfection last night Thursday, 8 November 2018, at The POLO ROOM/Inanda Club in Sandton. Individual and Company Awards winners are: Young Direct Marketer of the Year — Rogerwilco’s Clarissa Fleischer; Brand of the Year — Black, the future of entertainment […]
The MMA South Africa Smarties Awards 2018 was held on Thursday, 1 November 2018. Digitas Liquorice scooped nine awards — five Golds, two Silvers and two Bronzes — while Yonder Media’s KFC CRM Rewards Campaign took “Best In Show”. AdColony was awarded Publisher of The Year for its role in addressing critical issues of viewability […]
Part of the global mobile marketing awards programme, the MMA SA Smarties shortlist for 2018 is out. Winners will be announced on 1 November at The Maslow in Sandton. “There are so many ways nowadays for brands to reach their customers through mobile. Agencies are beginning to experiment and innovate in ways we’ve never seen […]
The DMASA Assegai Integrated Marketing Awards has announced its 2018 finalists and winners will be announced at a gala evening on Thursday, 8 November 2018, at the POLO Room in Inanda, Sandton. This year, judging took place over three days. Finalists are for those campaigns that made it into the top half of all campaigns […]
by MarkLives. Tlhogi Ngwato, Sam Swaine, Kevin Seturumane and Michelle Cavé each share something they believe their PR peers would benefit from reading.
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.