by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
by Charlie Stewart. Few of us need a crystal ball to forecast that mobile will account for an even larger portion of SA website visits during 2017.
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
by MarkLives. Tlhogi Ngwato, Sam Swaine, Kevin Seturumane and Michelle Cavé each share something they believe their PR peers would benefit from reading.
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.
by Leeya Hendricks. ‘Micro-moments’ in the customer experience are vital because they’re treasure troves of data about the buyer’s journey.
by Julia Ahlfeldt. Who shoulders the responsibility for rallying the organisation to deliver on what the customer needs and expects?
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
by Ndumiso Ndlela. After a few trips down the rabbit hole, some key findings remain the same.