by Tenielle Maris. Never has there been a better time to pinpoint the most-opportune moments to make your brand hard to resist.
by Charlie Stewart. Few of us need a crystal ball to forecast that mobile will account for an even larger portion of SA website visits during 2017.
by Craig Page-Lee. It’s clear that advertisers are going to pursue more-targeted audiences.
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
by Sabrina Forbes. After almost 20 years, the Realm Digital team has seen and done it all, and has learned the appropriate lessons.
The 2019 IAB Bookmark Awards finalists have been announced across 76 categories. The awards honour students, individuals, agencies, publishers and brands using digital and mobile channels. The final round of judging takes place on site in Johannesburg and Cape Town 8–9 March 2019 and the winners will be announced at the 11th Annual Bookmark Awards […]
by Herman Manson. Today we introduce our third new category: which media agency SA’s agency execs most admire.
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
The Assegai Awards celebrated all that is creative, smart and ultimately hits the mark of perfection last night Thursday, 8 November 2018, at The POLO ROOM/Inanda Club in Sandton. Individual and Company Awards winners are: Young Direct Marketer of the Year — Rogerwilco’s Clarissa Fleischer; Brand of the Year — Black, the future of entertainment […]
The MMA South Africa Smarties Awards 2018 was held on Thursday, 1 November 2018. Digitas Liquorice scooped nine awards — five Golds, two Silvers and two Bronzes — while Yonder Media’s KFC CRM Rewards Campaign took “Best In Show”. AdColony was awarded Publisher of The Year for its role in addressing critical issues of viewability […]