by Carey Finn. The youngest-ever ECR brand and communications manager speaks to us about her fast career track, and what she’s learned so far.
Search results for: millennials
SA’s young millennials: invincible, bright-eyed, money-saving big-earners
by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
I’m a baby-boomer agency boss managing millennials
by Fiona Hitchcock. Millennials are the generation that increasingly are becoming my generation of choice when hiring. Is this a good or a bad thing?
Adnalysis: Millennials not a target market but a generation
by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
On My Mind: The millennials and a new work ethic
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
Superbalist.com — where millennials shop
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.
Motive: How travel, tourism brands may help millennials
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
Media Redefined: Millennials love TV! Millennials hate TV sets!
by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.
The Adtagonist: The problem with millennials
by Carl Cardinelli. Ahh, millennials. The problem isn’t their mindset. It’s yours.
Motive: Hello — we’re the Millennials
by Gareth Pearson (@gareth_pearson) Millennials are marketing-savvy and socially empowered — and, as consumers, can be ruthless with products and brands which they see as irrelevant, self-seeking, non-tech, shy and non-engaging.