by David Smythe. Based upon what they tell us about themselves, their career goals and aspirations, South Africa’s younger millennials won’t be anything like older millennials.
by Fiona Hitchcock. Millennials are the generation that increasingly are becoming my generation of choice when hiring. Is this a good or a bad thing?
by Bogosi Motshegwa. It’s interesting how, irrespective of the category, industry, products and or services, the target segment is always “millennials”. How is it possible, though?
by Jerry Mpufane. Why are we at what appears to be a generational impasse when it comes to handing over of the torch?
by Herman Manson. Superbalist has established itself as the leading online youth fashion retailer in SA, following its acquisition by Takealot in 2014.
by Peter Jordan. Destinations and travel brands need to empathise with millennials to help them build the life skills and experiences they crave.
by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.
by Carl Cardinelli. Ahh, millennials. The problem isn’t their mindset. It’s yours.
by Gareth Pearson (@gareth_pearson) Millennials are marketing-savvy and socially empowered — and, as consumers, can be ruthless with products and brands which they see as irrelevant, self-seeking, non-tech, shy and non-engaging.
by Thabang Leshilo (@Thabang_Leshilo) It’s a dark and gloomy future that has been painted for Millennials, who are said to have high hopes and low prospects. I disagree. We — I’m a Millennial — have characters traits that will see us through.