by MarkLives. What are the expectations of South Africa’s marketing and advertising leaders for the industry in 2017? Next up is Mike Abel.
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The Big Q: Mike Abel on business, politics & matters of conscience
by MarkLives. At a time of political crisis, we ask Mike Abel: Should corporate leaders expose their political thinking and address issues of national importance?
Motive: Mike Abel — How to train your awards judge
by Mike Abel. So much time is spent in our industry developing brilliant work, yet how much time is spent on training creatives (and strategists and suits) on how best to evaluate it?
Mike Abel: Start building your ark
by Mike Abel. Now is the moment to develop and adopt aggressive market-share offensive strategies which are specifically ‘tough-time’ friendly.
Mike Abel: The Big Idea is simply no longer BIG enough
by Mike Abel. Our traditional view of the Big Idea itself can no longer be the standalone silver bullet to communication success.
Mike Abel: The Inconvenient Customer
by Mike Abel. As marketers, our lives have become far harder. In developed markets, the “lift pitch” we call advertising has fewer floors to travel with the customer.
Mike Abel: In defense of the great pay-off line
by Mike Abel. As the world moves toward new ways of reaching and touching consumers, I’ve decided to look at one of the “old” ways of communicating a brand’s proposition – and understanding its role currently and looking ahead.
Mike Abel: Opinions on Advertising
by Mike Abel. The big question is: When to judge and when not to?
Mike Abel asks are you a Challenger Brand or simply the Underdog?
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
Mike Abel puts his money where his mouth is
by Herman Manson. Mike Abel could have been your dentist. So how did he land up in adland with his name up next to those of the legendary Maurice and Charles Saatchi?