by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and what does it mean for marketing?
by Carey Finn. The head of brand for Pick n Pay shares insights into moving beyond functional advertising.
by Michelle Beh. Is a logo conceptualised and designed in three days worse than a logo that takes three weeks to be developed?
by MarkLives. Michelle Beh is our second panellist to tackle: “Are SA ad agencies and brands embracing an authentically African narrative and aesthetic or do they continue to imitate US and European work?”
by Michelle Beh. Should it be the client service director? Or should it be the creative director who’s ultimately responsible for delivering the solutions that clients are looking for?
by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
by Naeem Seedat. 2020 marks the start of a feeding frenzy, with ‘outsiders’ increasingly eating the lunch of ‘insiders’.
by Johanna McDowell & César Vacchiano. Where to from here? We present 10 trends for 2020 and the decade to come.
by Faheem Chaudhry. It might be more useful to take a step back to gain some perspective and notice what isn’t changing, rather than what is, as we head into the new decade.
by Jarred Cinman. Like all good trend-watching articles, I will pare it down to three big things to watch out for in South African adland this year.