Martin Sorrell shoots down independent agencies

by Herman Manson. WPP Chief Executive Martin Sorrell caused something of an outcry in Australia recently when he told a trade publication there that it will become “increasingly hard for independent agencies to survive or thrive.”

AdForum Worldwide Summit London: Top-line growth should be focus of CMOs, agencies — Sorrell

by Johanna McDowell. LONDON: Perfect Fools, Lucky Generals and Sunshine were three of the seven agencies we visited in London yesterday, Thursday, 16 April 2015 — day two of the AdForum Worldwide Summit London. Added to this lineup were Bartle Bogle Hegarty, Anomaly, MBA and Fold.

#AdForumSummit London: Clients taking back control of data, processes

by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.

Time to embrace change & a shifting creativity business model

by Shukri Toefy & Mikhaila Hunter. A recent announcement by Sir Martin Sorrell acts as an affirmation of a model of a creative, content and production network.

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