by Martin MacGregor. The future of newspapers has nothing to do with paper; it has to do with the world’s biggest digital platform deciding to behave like a newspaper.
by Martin MacGregor. The future might mean less publishers but those that survive will be the ones that invest in their journalists and the technology that will be required to actually make the consumer experience enjoyable.
by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.
by Martin MacGregor. What happens if media owners go bad and can’t be trusted? When they don’t apply the rules properly or, even worse, purposefully self-destruct?
by Martin MacGregor. The most-anticipated part of the recent Establishment Survey launch has been the relook at LSMs.