by Herman Manson. Known for its agency-workflow software, the SA marketing technology firm has been acquired by the SA enterprise software and professional services company.
Search results for: martech
Gestalt: Martech and ‘marchitecture’ — customer first
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Salary Survey 2023: Who earns what in adland & marketing in South Africa
By MarkLives. Ad Talent Africa has released its 2023 salary survey, offering insight on who earns what in adland and marketing in South Africa. This annual survey isn’t intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year. The survey found remote and hybrid …
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Hard Relate: Creatures of habit #coronavirusSA
by David Alves. Day… 4965 of lockdown and has anything changed in the media and advertising environment, you may ask?
#AdForumSummit: Tech and consumers rule — IPG
by Johanna McDowell. IPG consists of many agencies in different disciplines but this presentation was about the group layers that support the various agencies.
#AdForumSummit: End of big agency network era — Dentsu Aegis Network
by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.
Hard Relate: A measurement by any other name
by David Alves. There seems to be a glimmer of hope when it comes to transparent measurement.
#CoronavirusSA: Platitudes and perspectives #hardrelate
by David Alves. In the spirit of our ‘new world’, here are a few anecdotes and pieces of tech that you might not have heard of yet that might become the ‘new normal’.
Q5: David Moffatt on “offshoring” local talent [interview]
by Carey Finn. The former group MD of Hellocomputer tells us about his new venture, Fierce — a full-service network for facilitated “offshoring”.
Clicks ’n Tricks: Tech that puts the customer first
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.