by Herman Manson. Known for its agency-workflow software, the SA marketing technology firm has been acquired by the SA enterprise software and professional services company.
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of technology into campaign execution.
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.
Warner Music appoints Flume Warner Music South Africa has appointed digital marketing agency, Flume, to assist in bringing its artists more effectively to South African ears. Flume will be providing Warner Music with a range of digital marketing services, including creative strategy, social media content production and media buying. “Warner has embraced digital media in […]
by Carey Finn. Anthropology is the B2B marketing agency’s latest approach to solving advertising problems.
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without purpose serves no one”.