by Herman Manson. Known for its agency-workflow software, the SA marketing technology firm has been acquired by the SA enterprise software and professional services company.
by Leeya Hendricks. To what extent has tech, used to enable an end-to-end engagement, made you feel truly integral to the entire journey?
Warner Music appoints Flume Warner Music South Africa has appointed digital marketing agency, Flume, to assist in bringing its artists more effectively to South African ears. Flume will be providing Warner Music with a range of digital marketing services, including creative strategy, social media content production and media buying. “Warner has embraced digital media in […]
by Carey Finn. Anthropology is the B2B marketing agency’s latest approach to solving advertising problems.
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without purpose serves no one”.
by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.
by Charlie Stewart. Life is becoming complicated for advertisers who want to target customers as precisely as possible.
A recent study finds widespread dissatisfaction on both sides of the advertiser/agency divide. Nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners. Future of agency rosters The Future of Agency Rosters, by World Federation of Advertisers (WFA) […]
by Charlie Stewart. While the dry nature of the headline announcement received little media exposure, the move should be of interest for anyone with more than a passing interest in the future of marketing.