by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern, modern and post-modern.
by Kirsten Dewar. Brands must embrace transparency and ethics in a post-Cambridge Analytica world.
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.
by Mark Eardley. “The age of the customer.” What a daft expression. In all B2B marketing’s history, when was it ever not, huh?
Langa Eleven has been appointed by the German heat technology company, Stiebel Eltron, to manage its marketing in South Africa. The agency will be responsible for strategy, social media and public relations. “The new subsidiary in South Africa is the next very important step in the ongoing internationalisation strategy of the Stiebel Eltron Group,” says […]
by Kirsten Dewar. Remember when Victoria’s Secret was on top of the world?
by Leeya Hendricks. Break on through — marketers must overcome organisational data barriers to lead business growth.
by Leeya Hendricks. Customer-centricity is a major departure from traditional marketing approaches led by product and brand.