By MarkLives. Ad Talent Africa has released its 2023 salary survey, offering insight on who earns what in adland and marketing in South Africa. This annual survey isn’t intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year. The survey found remote and hybrid …
We take a closer look at industry bodies for the marketing and advertising sectors.
by Johanna McDowell. The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative.
by Danni Dixon. What used to keep marketers awake at night is going to be replaced with the battle for growth with significantly less funds.
by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.
by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern, modern and post-modern.
by Kirsten Dewar. Brands must embrace transparency and ethics in a post-Cambridge Analytica world.
by Warren Moss. Marketing technology (martech) has come a really long way over the last few years, particularly in the B2B arena.
by Kirsten Dewar. Understanding why products don’t bring humans lasting happiness is the clue to understanding the future of marketing.
by Tasmin Kingma. Google Marketing Platform is a consolidated solution for cross-channel marketing which enables a centralised ecosystem.