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Marie Claire SA to close after Dec 2018 issue

Associated Media Publishing (AMP) will not be renewing the licence of Marie Claire locally; the final issue of Marie Claire South Africa will be in December 2018. AMP will work to redeploy the brand’s staff members to other parts of the company. “Our business has become South Africa’s most digitally- and event-led multimedia company in […]

Jackie May new editor at Marie Claire

Jackie May has joined the Marie Claire team as editor. May comes from daily newspaper, The Times, where she most recently edited its Cape Town edition. “I am delighted to be joining Marie Claire,” she comments. “It is a great privilege to be editing a strong international fashion brand with an exciting and vibrant future. […]

S’HOT 2011 review: A brand magazine

The Client: Skip (Unilever)
The Agency: The Jupiter Drawing Room
The Brief: Position the Skip Intelligent range as the choice for well-dressed women who want to look after their wardrobe. It was important to introduce them to new laundry habits (different powder for each washing load) while placing enough emphasis on the new black and white variants.
Creative Solution: Position the brand in the world of fashion by partnering with Marie Claire magazine to develop a “Black and White Issue” specifically for the Skip campaign that would be given away in malls as part of a Skip Black and White promotion. All you had to do to receive a free copy of Marie Claire was to purchase 1kg of Skip Black or Skip White and hand your till slip to one of the promotional ladies.
Creative Team: Ross Chowles (Executive Creative Director), Yumna Sadan (Art Director), Shameema Davids (Copywriter), Samantha Milne (Account Director) and Nico du Toit (Non-Traditional Creative Expert)

Cell C – from apologetic to annoying

Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”

Kate Wilson on why Women’s Health sells

Women’s Health has by far been South Africa’s biggest and most successful magazine launch over the past 12 months. At the helm stands editor Kate Wilson, whose previous editorships includes Student Life (later SL magazine), House and Leisure and, most recently, Marie Claire.

Wilson moved from Associated Magazines to Touchline earlier this year to help launch what has been described as a “multi-platform brand”, rather than just a magazine title. So far, she’s helped beat Touchline’s internal circulation projections by 35% in a tough economy.