Publicis Groupe has unveiled Marcel, the AI-powered platform it hopes will accelerate transforming the organisation. “In order to unlock the value of this data, the Groupe created the Marcel AI Platform built on Microsoft AI and Knowledge Graph technologies,” explains the group in a media statement. “This Knowledge Graph connects both structured and unstructured data […]
by Carey Finn. Former ECD Gareth McPherson has taken on a dual role — and he has big plans.
Publicis Groupe Africa’s 14 Cape Town agencies and 500 staff are moving into a single office space in Cape Town’s East City Precinct. Arc, Digitas Liquorice, Incentiv, Leo Burnett, MSL, Nurun, Performics, Prodigious, Publicis Machine, Narrative, Saatchi & Saatchi, Moon Walk, Starcom and Zenith will all now be located at The Harrington at 50 Harrington […]
by Charlie Stewart. Putting artificial intelligence (AI) at the heart of an organisation — in this case, Publicis Groupe — is a very interesting play.
by Herman Manson. It’s been confirmed that local Publicis Groupe agencies will be unable to enter South African award shows this year.
by Herman Manson. Old Mutual has appointed Publicis Communications as its new lead agency across the African continent, including South Africa.
by César Vacchiano. Day 3 was about fashion as a cultural influence; reimagining the retail experience; GAFA; deviant design; bites, snacks & meals; Spotify; and inspiring awards (Breaking Ballet).
by César Vacchiano. Day 2 was about the World Food Programme, sustainable development goals, diversity, malaria, sex, Marcel and, of course, South Africa winning the Radio Grand Prix.
by MarkLives. Ogilvy (now minus the Mather) sees a new logo and organisational design that transforms it from a “matrix-managed holding company of sub-brands” to “one brand represented by twelve crafts”.
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2017.