by Jarred Cinman. Did the MAC Charter lie to us? Have we, as an industry, been sent off on a wild-goose chase? Even those of us who’ve actually caught the geese find ourselves empty-handed.
Joe Public has achieved a Level One score on the recently gazetted and approved Marketing, Advertising and Communications (MAC) Charter, written into law on 6 May 2016. The charter propagates true reformation, integration, opportunity and transformation across the industry. “This level of certification would not have been possible without the commitment, dedication and support of […]
by Andrew Allison. Agencies would be well-advised to make use of the 10 new skills development bonus points in the MAC Sector BBBEE Code updates.
The Freedom Charter – street art set to video by Rowan Pybus & Faith47
by Jarred Cinman. Before talking about what the MAC Charter says and approaches to meeting this, let’s talk about why it’s important to do so.
by Johanna McDowell. Are we looking at fundamental changes or business as usual for the advertising, marketing and communications industry in 2019?
by Herman Manson. Having initially failed to adapt internally to the rapidly changing agency environment, ad agencies are being forced to restructure.
by MarkLives. Jessica Yellin, Michelle Cavé, Tanya Kovarsky and Maciek Dubla each share something they believe their PR peers would benefit from reading. Cian Mac Eochaidh also gives some insight into BBBEE.
by MarkLives. Odette van der Haar will remain in office until the end of June 2018 and the board will, in due course, announce the official search for a new CEO.
The editors of MarkLives invite you to add your name to our call for further and substantive engagement and transparency on this matter by the ACA.