by Paul Jacobson (@pauljacobson) The innocuous looking case of H v W which was handed down in the South Gauteng High Court on 30 January 2013 is anything but. Judge Willis’ 30 page judgment recognises the harm a Facebook post can do to a person’s reputation and throws the weight of the Court behind the person defamed (and who can afford the legal fees).
by Masingita Mazibuko. These are those brands that have stood the test of time but must still deliver growth in the current market. This growth should be achieved without detracting from or disparaging the personality created for the brand by great marketers through the years.
The Toffie Pop Culture Festival and Design Conference is back in Cape Town for its second year and promises to give delegates lots to chew on (ok, that was cheap – like the tickets!). The festival/conference hybrid, which takes place at the truly lovely grand dame of Cape Town, the City Hall, Thursday 24 March – Saturday 26 March 2011, offers a mix of workshops, speakers, curated exhibitions, films, boxing matches and parties.
Big thinking lies behind new Cape Town agency Derrick, which hopes to combine business sustainability with environmental friendliness, a collaborative approach to communication and media neutrality. It has been launched by Livio Tronchin (ex-Jupiter Drawing Room Cape Town), Mark Stead (former CD at KingJames RSVP) and Myles Hoppé (former brand manager at the company designing SA’s first electric car, the Joule).
Stories we are following today: My Branded Life [mandylives.com] King James‘ Alex van Tonder talks about so called “social media gurus”, women in advertising, those incoherent 5fm ads and the dodgy boys club. Germany to GM, re: Opel: SCREW YOU! [thedailymaverick.co.za] Economy minister Rainer Bruederle told GM CEO Fritz Henderson that “General Motors should basically […]
The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”
Creative Directors: Greg Cameron and Mike Wilson