by Charlie Mathews. The Marketing Mice on that tone-deaf Pepsi commercial with Kendall Jenner.
Search results for: kendall jenner
Brand Culture: Pepsi riots
by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.
For the culture or from the culture?
by Jabulani Sigege. Pop culture isn’t something that can just be marketed as if you’re selling a can of soup.
Is “goodvertising” here for good?
by Jeff Harvey. “Woke” ads are all the rage at creative award shows but, in an industry that celebrates originality, has this trend run its course?
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
Clicks ’n Tricks: Time to ‘fyre’ the influencers?
by Charlie Stewart. There is a growing concern about the power of influencers.
Clicks n Tricks: Social advertising — brands to kill golden goose?
by Charlie Stewart. American market research company, Forrester, has increased its forecasts for social adspend in the coming years.
Clicks ’n Tricks: Burger King’s ad not ok with Google
by Charlie Stewart. The latest Burger King advert for the Connected Whopper is one of the more-innovative campaigns of the year-to-date.
Op-ed: Brands & the politics of representation
As someone who dislikes the practice of admiring or describing problems ad infinitum, Sizakele Marutlulle suggests interventions on representation worth exploring.
MagLove: Impactful colour and dazzle
MediaSlut’s choice: New York, O The Oprah Winfrey Magazine, ELLE South Africa, House and Leisure, and Golf Digest South Africa.