by Julia Ahlfeldt. For many businesses, journey mapping is their first foray into customer-centric thinking. Here’s how to make sure you make the most of customer journey mapping.
by Erna George. How many young people and new entrants to the business world understand what gets them the accolades and the forward trajectory in their careers?
by Warren Moss. If you’re selling into another company, you first need to map the organogram of that organisation.
by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
by Carey Finn. The ad agency has landed firmly on its feet after a series of setbacks in 2017.
by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoteric — as an intangible that can’t be measured.
by Mark Eardley. Isn’t it great when people agree with your thinking? It’s even better when your thinking gets endorsed by a heavyweight such as American research company, Forrester.
by Prakash Patel (@prakashpatel_1) Your CEO just asked what your data strategy is. Let’s keep calm and follow this simple, internationally followed, Five-Step Process to becoming a data-driven organisation that I’ve used for years and that will impress your boss!
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: when art and brands collaborate by Hennessy; Dermalogica is the next brand to launch its own retail footprint; and VW launches its new Polo via social media this week.