by Julia Ahlfeldt. For many businesses, journey mapping is their first foray into customer-centric thinking. Here’s how to make sure you make the most of customer journey mapping.
Search results for: journey mapping
EDITORIAL: Mapping a changed world, and finding new ways to thrive
by Herman Manson. With the support of the ACA and HumanInsight, MarkLives is setting out to explore how brands and marketers started on the path to transforming.
Fair Exchange: The basics of the personal brand building journey
by Erna George. How many young people and new entrants to the business world understand what gets them the accolades and the forward trajectory in their careers?
Thinking B2B: How to use client mapping to acquire B2B customers
by Warren Moss. If you’re selling into another company, you first need to map the organogram of that organisation.
Thinking B2B: B2B marketers are getting CX all wrong
by Warren Moss. Keeping an eye on the whole CX process and adjusting it accordingly may make a major difference to a business — yet it’s amazing how often it’s neglected by B2B marketers.
Gestalt: Enhancing the customer’s path to purchase
by Leeya Hendricks. Companies that create unforgettable CX focus on the entire journey.
Gestalt: Chief marketing/customer officer role — one & the same?
by Leeya Hendricks. Is this a welcome segue into a new customer-centric age, or a worrying miscalculation of what marketing is and does?
#AgencyFocus: Jupiter CT snags Beares, prepares for comeback
by Carey Finn. The ad agency has landed firmly on its feet after a series of setbacks in 2017.
Liquid expectations & lovability — building remarkable CX
by Wayne Hull. Here in South Africa, many companies still regard the notion of ‘experience’ as somewhat esoteric — as an intangible that can’t be measured.
Back2Basics: It’s official — a renaissance in B2B is on the way
by Mark Eardley. Isn’t it great when people agree with your thinking? It’s even better when your thinking gets endorsed by a heavyweight such as American research company, Forrester.