by Herman Manson (@marklives) New MEC Cape Town MD John Beale thinks media agencies are in deep deep trouble, what with a dysfunctional revenue model and an old school obsession with traditional paid-for media, and that they will be toast in five to ten years if lots of things don’t drastically change — such as their business model, positioning and offering.
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#Campaigns: Behind today’s Business Day takeover by THE Glenlivet
by MarkLives. We feature insight into today’s The Glenlivet’s “Business Day Takeover” campaign from Publicis Machine, PHD and Hellocomputer.
The Big Q: Media rebates and incentives — a crooked game?
by MarkLives. How widespread is the practice in SA and what are media agencies doing to affect greater transparency with clients?
2014 Big Reads: The 10 best-read media stories of 2014
We list the 10 most-trafficked stories media on MarkLives in 2014.
Bookmarks 2012 winners
All the 2012 winners from the Bookmarks Awards! Congratulations from MarkLives & TREND. and remember to read our write-up on Monday morning!
Bookmarks awards shortlist for 2012
The Bookmarks committee has announced the awards shortlist for 2012.