#AgencyFocus: Joe Public United — purpose parallel with profit
by Sabrina Forbes. Joe Public has evolved from traditional ATL to digital at the core — enter Joe Public 2.0.
Joe Public United wins more SAB accounts
Brand communications agency, Joe Public United, has been awarded South African Breweries’ Castle Milk Stout account. This is in addition to Redd’s and Brutal Fruit, also in the SAB stable, which it won in January 2017. Comments Gareth Leck, Joe Public United GCEO, “SAB and Joe Public United continue to build on the equity of […]
Joe Public united in new office
Independent communications group, Joe Public, relocated to a bespoke 3000m2, three-story office on Main Road, Bryanston, Johannesburg on Friday, 31 October 2014. The building — a collaboration between Joe Public, architects Boogertman & Partners and interior designers I4C (Interiors for Change) — has been specifically created to be a collective space where all of the […]
Joe Public United
Founded in 1998 and growing into Joe Public United in 2007, this integrated brand and communication group is one of South Africa’s largest 100% independently owned advertising agencies. The group’s philosophy is grounded in the purpose of growth, existing to grow its people, clients and country. The group’s service offering is through its specialist companies: […]
Joe Public merges Connect, Ignite divisions
Joe Public United is merging Joe Public Ignite, previously its “beyond-the-line” offering, with Joe Public Connect, its digital division. Retaining the brand Joe Public Connect, the company will be led by managing director Mpume Ngobese, executive creative director Megan Perks and technical director Ben Krawchuk. Ngobese has been with Joe Public United for more than […]
Gala-Holten, Dyeshana take Joe Public reins
Current Joe Public deputy MD Khuthala Gala-Holten has been promoted to MD and, together with ATL CCO, Xolisa Dyeshana, is taking full leadership of the ATL specialist agency within Joe Public United, which has also been “newly digitised”. Founding partners, Pepe Marais and Gareth Leck, and group strategic director Laurent Marty are moving across into […]
Joe Public catches Flying Fish, Castle Free
Joe Public United has picked up Flying Fish and Castle Free from SAB. Work on SAB’s newest non-alcoholic beer, Castle Free, will involve with Joe Public (ATL), Joe Public Connect (digital), Joe Public Engage (PR) and Joe Public Ignite (activations). “We are honoured and proud to be working on the newly acquired SAB brands,” says […]
Shelf Life: Joe Public goes 2.0 for Chicken Licken
Chicken Licken embraces AI through Joe Public and Romance; Pizza Hut’s 100th African outlet; and helping the underdog with The Friday Street Club — Cheryl Hunter’s weekly pick of product, packaging, design, insight, food, décor and more!
Shelf Life: Joe Public, Egg talk HIV with Brothers for Life
Brave Brothers for Life TVC with Joe Public and Egg Films, V&A and Netherlands launch Ocean Life Festival; and Fanta goes spiral — Cheryl Hunter’s weekly pick!
Shelf Life: Joe Public reveals Cell C’s new entertainment platform
It’s all black for Joe Public United and Cell C; South Africa’s parks and reserves on Google Street View; and PURA Soda launches in SA — Cheryl Hunter’s weekly pick!